SEO is a science
because it operates according to mathematical laws that are statistical
reliable and predictive of human behavior.
1.
#1 reason people come
to your website (source: Forrester)
2.
80% of people click on
a website that is on the natural or organic side of the search engine page
(source: Search Engine Watch)
3.
35% click through to
the website that is in the #1 position (source: SEO Book)
4.
90% click through on a
website that is on the 1st page (source: Search Engine Watch)
5.
Algorithms that
comprise hundreds of criteria determine how websites rise or fall in rank for
specific keywords
6.
Volume of search for
any keyword and key phrase can be easily known with tools the the Google Keyword Planner and Wordtracker.
7.
Demand for those
keywords, if it is increasing or decreasing over time, is measurable
through Google Trends. So you can even predict what
their value is both now and in the future.
8.
Search rank of your
domain or your competitors’ can be tracked for any keyword or key phrase
to help understand the rise or fall in rank by Ispionage or Rank Checker.
9.
Number of links that
increase or decrease your authority in a particular area and also influences
search rank can be found through Majestic SEO or Alexa.
10.
Value the links,
whether they are high or low value authority, can be determined by SEO Majestic
and Marketing Grader.
11.
Machines, or
search bots, that do the searches on Google, Yahoo, Bing and other search
engines are programmed to even identify the underlying meanings behind by
keywords to returns the most meaningful results. The is called Semantic Search, predicted to play a more
important role with the Google ”Hummingbird” algorithm.
Source biznology
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