Drafting eye-catching social media bios may be one of the few things you have ignored in your product or service marketing strategy. Of course you already have
accounts on a bunch of different social media, and you are using them to your
advantage! Your bios on social networks such as LinkedIn, Twitter, Facebook,
Pinterest and Google Plus is important part of how you’re represented on the
Internet.
A great bio displays
your personality and professionalism year-round, and it’s also a quick and easy
way for you to garner interest from potential clients.Here are the most
important things you need to know when writing different types of professional
bios.
Draft Eye-catching Social Media bios #1
Show, don’t tell: “What have I done” > “Who I am” Lots of us are fans, enthusiasts, thinkers and gurus on our social media profiles. But might it be more powerful if we talked instead about harnessing ideas, wrangling revenue, obsessing over culture and shepherding our teams?
The “show, don’t tell” principle of writing means
focusing on what you do, not who you are – and that means action verbs. Try
this list of action verbs for resumes and see if any of them add a little power
to your profile.
LinkedIn senior manager for corporate communications
Krista Canfield says the more details, the better to add some show to your
tell.
“Don’t just say you’re creative. Make sure you
reference specific projects you worked on that demonstrate your creativity,”
she says.
Draft Eye-catching Social Media bios #2
Tailor your keywords specifically to your audience. “Your Twitter bio should position you as an expert in your field who serves a specific audience,”says Dan Schawbel, author of Promote Yourself.
According to a PayScale Inc. study Schwabel was
involved in, 65% of managers want to hire and promote subject matter experts.
Skip the generalist route and focus on what you’re
an expert at. Those areas of focus are your keywords, and they should be front
and center in any professional bio. All social media profiles are searchable to
some degree, so being specific positions you to be able to be found easily for
what you’re best at.
Draft Eye-catching Social Media bios #3
Keep language fresh and avoid buzzwords like the following: It happens – a once loved and useful word stops being so useful when it’s overtaxed. In your professional bio, think over the language and make sure it feels fresh, not overused.Draft Eye-catching Social Media bios #4
Answer one question for the reader: “What’s in it for me?” No matter what feats you’ve accomplished, potential followers mostly want to know one thing about you: What’s in it for me?
In marketing, that’s known as a value proposition –
the promise of value to be delivered. What can followers expect from you? What
value do you bring?
Draft Eye-catching Social Media bios #5
Get personal and hire a stand-up comedian to write your bio: That last little tidbit of the bio – usually where a funny quip or a more personal fact goes – often trips us up the most. Being funny is tough – that’s why social media agency owner Gary Vaynerchuk often hires stand-up comedians to write social media posts. And it’s tough to pick one element of a fully rounded personality to focus on.
The key again, is specificity. Lots of us love
social media, coffee and bacon. But if you love llamas, jelly donuts and
spelunking, you just might stand out and connect with some interesting new
people. Tell a one-of-a-kind story. What hobbies and passions are uniquely
yours?
Draft Eye-catching Social Media bios #6
Revisit often: As your skills, areas of interest and expertise evolve, so should your bio. Check it every quarter or so to make sure it still reflects you the best it can.“The very best practitioners of short writing on blogs, on social networks, are people who are working over their prose. They’re revising it, with the same care they would if they were putting it on paper,” says Clark.
Source: bufferappblog
