Tumblr to feature ads

 Tumblr, a microblogging platform and social networking website owned and operated by Tumblr, Inc, will feature ads directed at users as early as May 2.
Two years ago, Tumblr founder and CEO David Karp said the thought of advertising “really turns our stomachs.” Oops.
The blogging platform announced yesterday it will begin featuring paid advertising in May, according to Ad Age. At Ad Age’s Digital Conference, Karp said Tumblr will offer space on a user’s dashboard—and admitted he was probably an “idiot” to have made his earlier comment.
Though Tumblr has partnered with companies before on various marketing projects (think Warby Barker and the Hunger Games spinoff Capitol Couture), this will mark the first time brands pay for advertising space on the platform itself.
To date the company has made money by taking a cut from custom blog theme sales. The social media company raised about $85 million in September, bringing its total funding to approximately $125 million, Ad Age reports.

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